In 2020 due to the Covid-19 outbreak half of the world population has been told to stay put at home, where they discovered that home is more than the four walls which they live in. Home is where we all value simple life by stripping off everything that is unnecessary.
The goal of this partnership is to make people think about what home truly means to them and celebrate the importance of feeling at home in the mountains. #feelHOME is a hymn to life, intended as experiencing shared values in the place we love the most.
We built a unique and differentiating campaign from concept to production, that enabled a consistent narrative for the brand across digital channels for the winter season, and beyond. We also helped the brand to fit and flow several product stories underneath the same campaign platform throughout the months.