OUR WORK

We create, develop and deploy ideas that are both creative and well grounded, answering to the contemporary need for multi-media and cross-media communication of individual campaigns or of whole brands. We take abstract concepts, and shape them in engaging narratives. Whether it’s sport or fashion, tourism or HVAC industry, we can do it, and we can do it well. Help yourself, take a look around.

Salewa

What was the business challenge?

Salewa is centered on the idea of “Pure Mountain”, engineered in the Dolomites. The Dolomites are both inspiration and vision for the brand. We have partnered with Salewa since 2015 and together we embarked on a journey to redefine the brand identity, that came to life both in their seasonal brand campaigns and product collections.

What was our creative approach?

"The Hybrid Approach".

Salewa blends an authentic history with cutting edge technological innovation in a consistent and transversal hybrid approach. This was the formula for developing the visual language and narrative style of the brand.

We built a unique and differentiating visual identity by combining extreme contrasts, the best of two contrasting worlds. We applied the same approach to the copy strategy, centered on the key concept of compounding contrast.

From strategy to execution we developed a set of rules and guidelines that enabled coherence and consistency for the brand across online and offline channels.

 

How did the consumer see it?

The brand identity came to life in many different projects we managed for Salewa since then. From athlete’s storytelling to product studio photography, from social media activations to editorial opportunities. We, together, moved the brand to the next level and recruited a new generation of progressive mountaineers.

Thinking

Brand Identity. Brand Narrative. Creative Concept.

Action

Advertising + Film. Digital + Social Content. Production.


Distant but United

Alta Badia

What was the business challenge?

Alta Badia, in the heart of the Dolomites, with its astounding nature, distinct centennial culture, delicious cuisine, and the warmth of Ladin people, stands out for the precious and enjoyable experiences in the mountains. During the Covid-19 outbreak Alta Badia had to shut down, but still wanted to build a positive sentiment of hope and confidence in their local community and customers in such an uncertain moment.

What was our creative approach?

"Dalunc mo adüm, distant but united - we'll get through this"

The Ladin cultural identity was the starting point of our creative approach. This self-confident culture is not (only) museum material: it's a living identity, still visible as a very distinctive style: it influences both the aesthetics of the valley and the values of the people.

We had the opportunity to connect the identity of the brand to the challenging societal context, by telling a story that speaks to us all, to remind ourselves that we can still learn from the mountain and that the future will be bright as long as we find a balance that stretches from the ground to the sky.

How did the consumer see it?

We created just over two minutes of honest expression, using stock footage and home-recorded audio. The video has been broadcasted on Alta Badia social channels with extremely positive sentiment, generating also regional and national conversation for the brand.

Thinking

Brand Identity. Brand Narrative. Creative Concept.

Action

Digital + Social Content. Production.


Run for the Arctic

The North Face

What was the business challenge?

In November 2019, The North Face Athlete Pau Capell embarked in his most ambitious project, running 250km across the Arctic to raise awareness on the disastrous impact that climate change is having on our planet.

We have been asked by The North Face to curate this project from conceptualization to production, following Pau's journey from Alta in Norway to the small port of Nordkapp.

What was our creative approach?

"One step can start a movement. Millions can make a change".

Scientific evidence shows that due to climate change polar bears have to travel up to 250 extra kilometers to survive. This became the running distance Pau wanted to cover in the Arctic, the land of polar bears. We followed him facing sub-zero temperatures, fierce winds and snow-covered trails, in a staggering five days.

We then created a narrative that combined the extraordinary athletic performance of Pau with the scientific evidences from the glaciologist Heidi Sevestre.
This was a great opportunity to connect the physical exploration of the 2019 UTMB winner to the greater impact of climate change in the Arctic region.

How did the consumer see it?

The core of the project was the creation of a 13-minute epic film, housed on The North Face digital channels globally. We surrounded the film by several social media edits and partnered with The North Face on their social media editorial plan.

Thinking

Brand Narrative. Creative Concept. Social Media Strategy.

Action

Digital + Social Content. Production.


Technology Talks

Mitsubishi Electric

What was the business challenge?

Mitsubishi Electric Hydronics & IT Cooling Systems (MEHITS) is a leading brand in centralized HVAC systems and process cooling with 45 years of experience. They have the need to inform and explain to a B2B customer their range of advanced solutions, providing enhanced usability, energy efficiency, and environmental sustainability to modern buildings, and improving the health and well-being of the people who spend their time there.

What was our creative approach?

"Technology Talks".

We developed a format that combines different narrative levels, layering the functional and emotional sides of the story. We decided to let the product talk through the voices of the people working at MEHITS, focusing on competence and passion. We then enriched our content with renderings and technical visuals to enable understanding of the incredible product functionalities.

How did the consumer see it?

We created a series of videos, each one focused on a specific solution. They have been distributed primarily on MEHITS corporate websites and digital channels.

Thinking

Brand Narrative. Creative Concept.

Action

Digital + Social Content. Production.


Peaks Trilogy

RedBull

What was the business challenge?

In 2014 RedBull athlete Aaron Durogati tried something which had never been tried before – redefining the limit of adventure sports on Monte Rosa, Mont Blanc, and the Breithorn, three of the highest mountains in the Alps, linking them without the use of a helicopter. The Three Peaks Trilogy combines Aaron Durogati's three biggest passions: speed flying, skiing and paragliding.
We followed and documented this innovative expedition – doable only by a talented multi-sport athlete like Aaron.

What was our creative approach?

"Three legendary peaks. Three sport disciplines."

We first defined the minimum viable requirements for covering efficiently Aaron’s feat. After validating them with the client and with Aaron, we developed them in a very delicate and challenging production plan, which allowed us to produce top-notch footage and shots, without minimally interfering with Aaron’s challenge.

How did the consumer see it?

We created a series of video documentaries hosted on RedBull channels, both Italian and International.

Thinking

Creative Concept.

Action

Digital + Social Content. Production.


Sportswear

Diadora

What was the business challenge?

For years we have been partnering with Diadora, one of the leading Italian brands in sportswear and lifestyle, in order to launch their latest sportswear collections. The aim was to communicate to international audiences the unique blend of Italian tradition and competence, and contemporary style of the capsule collections, composed by footwear and apparel.

What was our creative approach?

"Street and sportstyle suggestions combined with quality and authenticity".

We wanted to tell a story about futuristic design, without compromising the functionality and versatility of Diadora Sportswear.
The key to our approach was to take the distinctively active DNA of the brand into urban environments, by expanding the authentic image of the brand from sport into lifestyle.

How did the consumer see it?

For multiple seasons we produced both videos and images, delivered through trades as well as through Diadora’s main consumer channels.

Thinking

Creative Concept.

Action

Digital + Social Content. Production.


90th Anniversary

La Sportiva

What was the business challenge?

In 2018 La Sportiva celebrated its 90th anniversary, a long-lasting story of alpinism, passion and innovation. We have been asked to participate in telling this story, with the goal to inform and excite about how this heritage and these values are still embedded as a lively and dynamic force in the company's work culture.

What was our creative approach?

"La Sportiva 90th, a history of mountaineering and innovation".

We decided to tell a story of authentic values through the iconic products of the brand, that reshaped the world of alpinism in the past 90 years. The technology evolved through a constant innovation-driven process, but the values remained consistent, driven by the family and by the culture of Val di Fiemme.
We built a non-conventional and non-apologetic narrative centered on the key idea of "failure" and on how this has been and still is a powerful growth driver for the company. We had the opportunity to dive into La Sportiva's archive and talk to inspiring people that lived the story of the brand in first person.

 

How did the consumer see it?

We developed a dedicated web-series for the anniversary. Centered on two long edit documentary films on iconic products and a series of social cuts, each focused on a key member of the family. The content was used during the 90th Anniversary event celebration at the MUSE of Trento and is still housed on the 90th Anniversary micro-site.

Thinking

Brand Narrative. Creative Concept.

Action

Digital + Social Content. Production.


No Turning Back

The North Face

What was the business challenge?

The North Face wanted to reinforce its credibility in the outdoor community by leveraging and raising the profile of Hansjörg Auer, a world class climber and member of The North Face athlete team. The goal was to increase Hansjörg's awareness globally as a true manifesto of the brand’s positioning and values.

What was our creative approach?

“What kind of children become explorers?”

We decided to focus on Hansjörg's personal story since his childhood: the story of a nerdy kid that grew into one of the greatest athletes in history.
Hansjörg was amongst the quiet ones in the lineup, a kid that finds his own resilience and fights fear and doubt with self-knowledge. When you don’t bend to external factors, you grow an inner strength that leads to great things.

"A child's game became a man's identity."

The narrative we developed around the motivations that drove Hansjörg enabled us to communicate The North Face core values and connect with the larger consumer base of the brand.

How did the consumer see it?

The core of the project was the creation of an introspective and epic film, housed on The North Face's channels and presented at major film festivals globally. We surrounded the film by several social media edits to increase the reach and connect the audience with the story before and during the film premiere. As part of the project we have also managed Hansjörg's social media to help telling the story and increase his profile during and after the movie release.

Thinking

Brand Narrative. Creative Concept.

Action

Film. Digital + Social Content. Production. Social Media Management.


Karpos

What was the business challenge?

Karpos was born in 2007, as the outdoor brand of Manifattura Valcismon group, a long-lasting tradition of sporting goods manufacturing. Starting 2019 we partnered with Karpos to help the brand simplify and clarify their identity. We wanted to take inspiration from their authentic history but help the brand to imagine the future.

What was our creative approach?

"Free to keep going".

The starting point was a focus group with the company’s board aimed to critically approach the brand’s history and values in order to develop them in a consistent and consolidated corpus, both authentic and actual. We then developed and declined this DNA in Karpos’ Core Traits (personality, point of difference, emotional user benefit) and Vision (values, essence, target, vision, mission, claim). This theoretical work was then fleshed in a set of practical communication instrument and guidelines: a manifesto and a global creative direction addressing multiple languages and delivery points. This enabled Karpos to express its identity consistency across online and offline channels.

How did the consumer see it?

The brand identity came to life in many different projects we manage for Karpos today. From athlete’s storytelling to product launches, from trade shows to social media activations. We, together, moved the brand to the next level and engaged with a new generation of consumers.

Thinking

Brand Identity. Brand Narrative. Creative Concept. Social Media Strategy.

Action

Digital + Social Content. Social Media Management Production.


 

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