Distant but United

Alta Badia

Alta Badia, in the heart of the Dolomites, with its astounding nature, distinct centennial culture, delicious cuisine, and the warmth of Ladin people, stands out for the precious and enjoyable experiences in the mountains. During the Covid-19 outbreak Alta Badia had to shut down, but still wanted to build a positive sentiment of hope and confidence in their local community and customers in such an uncertain moment.

Road to Breaking 20

The North Face

In 2019 Pau Capell won the most important ultra-running race, the Ultra Trail du Mont Blanc, setting the record at 20 hours and 19 minutes.
His next goal: do it in less than 20 hours.

We curated this project from conceptualization to production, following Pau's trip to Iten, Kenya during the global pandemic, where he went to improve running on flat terrain from the fastest runners in the world.