In 2019 Pau Capell won the most important ultra-running race, the Ultra Trail du Mont Blanc, setting the record at 20 hours and 19 minutes.
His next goal: do it in less than 20 hours.
We curated this project from conceptualization to production, following Pau's trip to Iten, Kenya during the global pandemic, where he went to improve running on flat terrain from the fastest runners in the world.
Alta Badia is a valley in the heart of the Dolomites, and they wanted to share the beauty of the Ladin home. Highlighting all the elements that go into a skiing experience in Alta Badia, in the post-global pandemic context, where life was slowly returning to normality.
In Alta Badia it’s not just about skiing, there is always something that makes it special. The challenge was quantifying this special element in an innovative and authentically Ladin way.
Social Media Strategy.
Advertising + Film.
Digital + Social Content.
Social Media Management.
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