Alta Badia, in the heart of the Dolomites, with its astounding nature, distinct centennial culture, delicious cuisine, and the warmth of Ladin people, stands out for the precious and enjoyable experiences in the mountains. During the Covid-19 outbreak Alta Badia had to shut down, but still wanted to build a positive sentiment of hope and confidence in their local community and customers in such an uncertain moment.
Salewa is centered on the idea of “Pure Mountain”, engineered in the Dolomites. The Dolomites are both inspiration and vision for the brand. We partnered with Salewa since 2015 and in 2020 we embarked on a journey to bring to life the brand identity and values in a whole new way in a very uncertain context.
In 2019 Pau Capell won the most important ultra-running race, the Ultra Trail du Mont Blanc, setting the record at 20 hours and 19 minutes.
His next goal: do it in less than 20 hours.
We curated this project from conceptualization to production, following Pau's trip to Iten, Kenya during the global pandemic, where he went to improve running on flat terrain from the fastest runners in the world.
Alta Badia is a valley in the heart of the Dolomites, and they wanted to share the beauty of the Ladin home. Highlighting all the elements that go into a skiing experience in Alta Badia, in the post-global pandemic context, where life was slowly returning to normality.
In Alta Badia it’s not just about skiing, there is always something that makes it special. The challenge was quantifying this special element in an innovative and authentically Ladin way.
Social Media Strategy.
Advertising + Film.
Digital + Social Content.
Social Media Management.